MMS and GfK Close-in on Total Video Ratings Currency in Sweden
Nuremberg, Germany (ots/PRNewswire) - One of the leading TV media currencies worldwide, MMS - which measures the moving image in Sweden - has released its digital ad ratings service. The service covers video advertisements on broadcasters' websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK's data integration and data science capabilities that fuse MMS's multi-source data streams into ...